Shopping for tween clothing can be tough! Gone are the days when they would wear whatever you chose for them - older kids start to want more of say in what they wear and have much more definite ideas when it comes to their emerging style and current fashion trends.
To make it easier for you, we asked our instagram audience where they love to shop for their tween girls and have put together this list of tween friendly shops that mums love too.
Surf and streetwear brand Ghanda was far and away the most popular store mentioned for tweens when we polled our audience, and it's no surprise - they stock a great range of kids, tween and teen fashions in designs that are on-trend and aesthetically pleasing, yet friendly and the wallet and not too grown up (to keep mums happy!).
Where we'd wear it: hanging out with friends and weekends at the beach
Decjuba is another crowd favourite, offering a great range of elevated casual pieces that tween girls love. The designs are on trend but not so fashion forward that younger siblings won't enjoy wearing them when they're handed down in years to come. And if your daughter is looking for jeans then Decjuba is a great place to start!
Where we'd wear it: lunch with the family or shopping with friends
Marlo Kids has a dedication to designs that look stunning and graceful, yet are easy to wear - they will be sure to make girls who love everything pretty very happy! We especially love their range of jumpsuits & maxi dresses, perfect for special occasions.
Where we'd wear it: weddings, school graduation or a high tea
While not strictly a tween store, Sportsgirl offers a huge range of designs starting from a womens size 4 (approximately an 8-10 years in childrens clothing). Tween girls will love the fashion forward prints and designs and while some styles are better suited to older girls, there are plenty of age appropriate styles for your tween.
Where we'd wear it: a birthday party or day in the city
Real Pretty Kind offers a fun, positive range of clothing and accessories tween girls will love featuring body positive and anti-bullying slogans. We love that this brand empowers tweens while looking cute enough to wear whether at play or party.
Where we'd wear it: your BFFs birthday, the skate park and everywhere in between
Bella & Lace charms, delights and often surprises. There are some eclectic flavours combined with nostalgic influences from clothes designer Kate Pearson wore as a child and still owns, and all blended with fashion-forward trends and vision. Think denim & tulle or tracksuits embellished with trim and chunky embroidered knits - perfect for girls with a unique sense of style.
Where we'd wear it: a concert, art gallery or day at the markets
Gelati Jeans specialise in denim...but they don’t stop there! They have a great range of cute tops, shorts, dresses, jackets accessories and more. Gelati Jeans brings the hottest trends of the season - just down sized for tweens. All their clothes are proudly designed in Australia, with a colourful and unique Australian vibe.
Where we'd were it: hanging out with friends or a movie date
We had to put this one in! With activewear becoming a staple for everyday wear (not just sport), tweens are wanting to wear activewear more than ever before.
My girls wear theirs every day - bike shorts under school uniforms (no more undies showing in the schoolyard when they're doing cartwheels!) and my older daughter wears her crop tops every day for extra support and confidence.
Pair bike shorts or leggings with their favourite tee and they're pretty much set for whatever the day throws at them!
Where we'd wear it: all day, every day!